KEEP MORE CASH · Virtual Book Launch
A special live event with Sheena Jones, CPA
My first book launches August 26. Come be part of it.
Join CPA, entrepreneur and author Sheena Jones for the official virtual launch of her first book — KEEP MORE CASH: How Women Entrepreneurs Write Off Their Success, Take Control of Their Money & Build Financial Freedom.
Wednesday, August 26, 2026
9:00 AM Pacific
Live online event · Free to attend · 11:00 Central · 12:00 Eastern
Save my seat →No book purchase is required to attend. For anyone who wants a copy, the Kindle edition is just $0.99 on launch day, and we’ll grab ours together at the end of the hour.
What this really is
This isn’t just a book launch.
It’s a live conversation about what happens after you start making real money in your business.
Because higher revenue doesn’t automatically create financial freedom. Plenty of women cross every revenue milestone they set and still feel like the money is passing through them on its way somewhere else.
During the event
What Sheena will share.
Some of the strategies and lessons behind Keep More Cash — including how successful business owners can:
- Stop treating taxes as something that only happens in April. The decisions that matter most are made during the year, not at the filing deadline.
- Identify opportunities to legally keep more of what they earn. The strategies most owners are never walked through, in the order they actually work.
- Turn business profits into personal wealth. Income becomes assets instead of just more expenses.
- Make smarter decisions about where their money goes next. A clear order of operations for every dollar that survives the year.
- Build a business that supports the life they actually want. Not one that quietly consumes it.
Sheena will also share the story behind Keep More Cash — why she wrote it, and some of the lessons she learned building businesses and wealth herself. Come celebrate the launch, bring your questions, and discover how to keep more cash.
Launch day
Help us make launch day big.
Keep More Cash officially launches on Amazon on August 26, and I have one big goal: let’s make it an Amazon bestseller.
If you’ve ever supported my business, learned something from me, worked with me, referred someone to me, or you simply believe more women should understand how to keep more of the money they work so hard to earn — I’d love to have you be part of launch day.
Join me live and I’ll show you exactly how you can help make August 26 count. No book purchase is required to attend — showing up is the whole thing.
Inside the book
F.R.E.E.D.O.M. — seven pillars, in order.
This is not another budget-your-latte book. It’s the step-by-step system for women ready to become the CFO of their own life — whether you’re earning six figures or scaling to seven. Each pillar builds on the one before it, which is why most tax advice never quite lands: it hands you pillar four and skips the foundation.
Fortify your financial foundation
Clean up your books and finally see where every dollar is actually going. Unglamorous, and the single biggest source of found money in the whole system — most owners are leaking before they earn a dollar.
Reduce your lifetime tax bill
The little-known wealth strategies Sheena uses with private clients, applied in the right order — so this year’s decisions lower next decade’s bill, not just April’s.
Expand your wealth
Turn income into assets instead of just expenses. Chosen for how they’re taxed, not only what they return — the difference compounds for the rest of your life.
Elevate your lifestyle
Build a business that funds your life rather than your burnout. The right mix of salary, distributions, and benefits, so paying yourself well is a strategy instead of a guess.
Design your legacy
Succession, estate, and giving decided on purpose — so what you built passes on as a plan rather than a problem for someone else to untangle.
Optimize your operations
Scalable systems and current numbers, so a decision surfaces while you can still act on it. This is what turns every pillar above from theory into something you actually execute.
Multiply your money and momentum
Reinvest what you saved and run the cycle again. Year two is worth more than year one, and by year five you’re running a different business.
What you get
A working book, not a reading book.
Every chapter comes with something you can put to work the same week you read it. The idea isn’t to finish the book — it’s to finish the year differently.
Worksheets
Fill-in tools that walk you through your own numbers, pillar by pillar, so the strategy lands on your actual business rather than a hypothetical one.
Scripts
Word-for-word language for the conversations that save the most money — with your CPA, your bookkeeper, your banker, your spouse.
Calculators
Run the math on a decision before you make it, instead of finding out what it cost you fourteen months later.
The private-client system
The same step-by-step process Sheena takes paying clients through, written out in full — nothing held back for an upsell.
On launch day the Kindle edition is 99 cents. Eighteen years of client work, the framework, and every tool in it — for one day only.
Your host
Sheena Jones, CPA
Sheena is a nationally recognized Tax Strategist, CFO, and real estate investor. She has led multiple six-figure real estate flips, owned and self-operated a short-term rental portfolio, and served as CFO for a boutique hotel among many other clients.
With over eighteen years of experience, she’s known for combining advanced tax strategy with real-world business and investing execution — helping women transform income into lasting wealth through intentional strategy and confident decision-making.
Growth Advisors and Tax Consultants · Coeur d’Alene, Idaho
Come celebrate the launch.
Whether you’re already running a highly profitable company or working toward your next level of growth, you’ll leave with a different way of thinking about your business, your taxes and your money.
KEEP MORE CASH Virtual Book Launch
Wednesday, August 26, 2026 · 9:00 AM Pacific
Live online event · Free to attend