Book

Keep More Cash | The Book by Sheena Jones, CPA
The book by Sheena Jones, CPA

Your business makes money. This book shows you how to keep it.

Keep More Cash is the step by step system for women entrepreneurs who want to pay less tax, pay themselves well, and turn business profit into wealth that lasts.

Keep More Cash: How Women Entrepreneurs Write Off Their Success, by Sheena Jones, CPA

How Women Entrepreneurs Write Off Their Success,
Take Control of Their Money and Build Financial Freedom

Who this book is for

Making more money did not make you feel free. Here is why.

Revenue growth does not create financial freedom on its own. What you do with the money after it comes in does. This book is about that part.

This book is for you if:

  • Your business is making real money, but your bank account does not reflect it
  • You only think about taxes when the bill shows up in April
  • You are not sure how much to pay yourself, or how
  • You want your business to build wealth outside of the business, too

By the last page, you will know how to:

  • Plan your taxes all year instead of reacting once a year
  • Use the legal strategies that let you keep more of what you earn
  • Turn business profit into personal wealth
  • Build a business that supports the life you actually want
Inside the book

Seven steps, in the order that works.

The same framework Sheena uses with her private clients. Each step builds on the one before it, so you always know what to do next.

  1. Fortify your financial foundation

    Get clean books that show where your cash really goes, so money stops leaking out before you ever earn it.

  2. Reduce your lifetime tax bill

    Little known wealth strategies Sheena uses with private clients, applied in the right order for your situation.

  3. Expand your wealth

    Turn income into assets, choosing investments by their tax impact and not by returns alone.

  4. Elevate your lifestyle

    Structure your salary, distributions, and benefits so your business funds your life in a way that lasts.

  5. Design your legacy

    Plan your succession, estate, and giving on purpose, not by default.

  6. Optimize your operations

    Build systems that scale and give you the numbers you need in time to act on them.

  7. Multiply your money and momentum

    Reinvest what you save so your results compound year after year.

What you get

A working book, not a reading book.

You will not just learn what to do. You will do it, with your own numbers, as you read.

Worksheets

Fill in tools that put your business numbers on paper so you can see what is really happening.

Scripts

Word for word language for the conversations that save the most money, with your CPA, your bookkeeper, your banker, and your spouse.

Calculators

Run the math before you make a decision, not after the money is already spent.

The private client system

The complete, step by step process Sheena walks her own clients through, now in your hands.

Sheena Jones, CPA, author of Keep More Cash
About the author

Written by a CPA who has built wealth the same way she teaches it.

Sheena Jones is a tax strategist, CFO, and real estate investor with more than 18 years of experience as a CPA. She has worked on multi six figure real estate flips, short term rental portfolios, and served as CFO for a boutique hotel.

That mix of tax strategy and real world business experience is what makes this book practical. Every strategy in it is one she has used for herself or for her clients.

18+ yearsas a CPA
Tax strategistand fractional CFO
Investorin real estate
From Sheena’s clients

The approach in this book, in real life.

“Working with Sheena has been a game changer for our business and for our family. She’s helped us get clear on our goals, ACTUALLY take solid steps to achieving them and brought a world of wisdom to our finances.”
Mari & Drew RoddyGoogle review
“She has completely streamlined my finances and consistently provides thoughtful, clear financial advice and planning that’s made a huge difference for me. I’ve gained so much from working with her, not just financially, but in confidence and clarity around my goals.”
Courtney LaxtonGoogle review
“After years of searching for a CPA who truly specializes in working with real estate investors, I finally found Sheena! She’s patient, approachable, and takes the time to explain things clearly, which makes working through complex financial questions much less stressful.”
Gabrielle ElkaimReal estate investor, Google review
Want help putting it into action?

Work through the framework with Sheena, one on one.

The Keep More Cash strategy engagement is four sessions where Sheena applies the framework to your business and builds your custom tax plan with you.

Book a free consultation

You worked hard to earn it. Now learn how to keep it.

Get your copy of Keep More Cash and start with step one this week.

Get the book on Amazon